You are invited…

Dear Reader,

What are you really trying to sell?

It’s a question that’s always worth asking yourself when you’re putting a piece of copy together.

And the answer isn’t ‘your product’. 

It’s usually something bigger, more emotional and more powerful. And figuring it out can help you elevate your copy in ways that’ll almost certainly increase response.

That’s just one of the themes of this week’s episode.

We workshopped two very interesting pieces of copy. Both were – in their own way – invites.

But that’s only half the story…


And remember: write to us at to submit your work… tell us about a big challenge you face… or just tell us more about what you want from The Fix.



P.S. Thank you to everyone who’s written in. And double thanks if you’ve shared The Fix with other people you think would find it useful. It’s much appreciated.

Right now we’re mostly relying on word of mouth to get us going, so every person you introduce to The Fix is a huge help.  If you would like to share The Fix just share the link below...